What we want and how we imagine everything

Hi, we are Petr "Nox" Novak and Vitya "Reyes" Malina and we want to create content for army or outdoor shop this year. So this is kind of a collaboration idea. We want to create, shoot, film. In the field, in the rain, in the snow, in the wind... wherever your customers walk and run and b) we walk and run. Together, we'll take a look at what you're missing and what you and your customers need in your e-shop. Maybe your customers are missing a detailed product introduction in a video and want to compare items before buying. Or maybe they have a selection and want to confirm it. Maybe they want to give likes on Instagram to photos of Eberlestock all year long so that the money from the brigade can finally buy it. Or maybe they just like pretty pictures from the field.

Who we are and what we do

We are Reyes and Nox. Former members of the RHPz Military Reenacting Club, founders of the Invisible Gear brand (2013-2016), friends, photographers, shooters. Coincidentally we also do marketing, photography and films. 

What it could all look like

Idea #1: a regular weekly/monthly/quarterly collaboration

A lump sum affair where we shoot and film as needed. But at the same time, in the spring we plan what's going to happen in the fall, we have an overview of how the business is going and can react to that. Christmas commercials are just shot in the summer. Photos that are not taken in time are hard to find for Facebook campaigns later.

Idea #2: product shoot

We set up a studio at your store and shoot everything on stock. Manufacturer photos often don't have enough detail to compare gear to each other (e.g. backpacks and their pockets), customers start looking on YouTube and they're already somewhere other than your e-shop.

Idea #3: go with a unit

I'm sure you know many other enthusiasts who go to the mountains. We know them too. Outfit them with your gear and we'll join them as reporters. I'm sure they'll drop lots of extra tips, tweaks, equipment modifications... great photos straight from the action, guaranteed!

Idea #4: a content series

An idea from 2016 when we were still running Invisible Gear. We already did a lot of articles like "How to Camouflage Your Gun" or “How to Make a Ghillie Suit” (12 chapters including photos).

What about a giant comparison of all camo patterns (like, really all of them) and how they go together? In the woods, in the meadow, in spring, in autumn. We don't know of such an article and Google loves it. I guess everyone was put off by the work, but we know how this know-how pulls in customers – a lot.

Idea #5: probably something we haven't thought of at all right now, but it makes sense to you and we'll figure it out together. 

Why now and why armyshop?

This is what we've always enjoyed, and we want to combine it with business and what we know. We need one "our" theme for the shoot, which we will be working on regularly and things will build on each other. Right now our commercial shoots come out pretty randomly: once it's business portraits for a company, once fashion for a shopping mall, once a hotel in Austria, once a wedding dress and then an event report. Then we waste our time a bit, jumping from one to the other... and we just want to specialize it more.

We always came back to wanting to go back to the woods, put on our camo again after all these years, pull out our gear, buy some ammo and review the basics of survival.

Important technical info

Of course, we would cut up and go over the Eagles for the shot, but we can't shoot for more than one e-shop. It wouldn't fit with the fact that we want to do things properly, and it also wouldn't seem fair to split our time for two competing e-shops. That's also why we'll take into account who offers better terms and who we're best suited to. We're up for all the fun and we love the fresh air... we were going to add a collaboration timeline to the article, but it's already really mega long, so we'll just put a nice fresh air photo and a call-to-action:

What now?

Tell us to go to hell or you're in. We'll meet up, discuss the options, and when everything fits, we'll go shoot. Text us.

Who we worked for

Our clients include or used to include many companies: universities, law firms, hotels & destinations. Thematically in camouflage, we worked for GTAC, Tactical Rimfire, Sport&Defence or Reloader. See more in About.